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The portfolio asks the student to validate their idea, or otherwise, by researching the market place, the target market and the competition, which calls for research and analytical skills, using appropriate methods and concepts. This calls for sound and appropriate methods of obtaining valid and relevant Primary and Secondary data, which must then require the students to exercise their analytical skills in order to form a reliable platform for the Business Plan. Task – New Business Plan (do NOT use the same business as is in the example) Table of Contents 1.0 Introduction & Concept( Very brief paragraph) 1.1 Vision 1.2 Mission Statement 1.3 Target Audience 1.4 Business Objectives and Strategies 2.0 Propensity of risk 2.1 TOWS Model (SWAT-TOWS) 3.0 Segmentation 4.0 Market attractiveness 5.0 Industry attractiveness 6.0 Suitable competitive Advantage 7.0 Conclusion and Recommendations Word Count 1000 8.0 Appendices 8.1 Appendix – Segmentation 8.2 Appendix – PESTEL Analysis 8.3 Appendix Industry Attractiveness 8.4 Appendix Suitable Competitive Advantage 8.5 Appendix – Financials 8.5.1 Appendix – Price Table 8.5.2 Appendix – Sales Forecast and Direct Cost of Sales 8.5.3 Appendix – Expense Budget 8.5.4 Appendix- Cash Flow Statement 8.5.5 Appendix – Income Statement 8.5.6 Appendix – Balance Sheet 8.5.7 Appendix – Break Even Analysis 8.6 Appendix – Operational Process 8.7 Appendix – Company Contract 8.8 Appendix – Company Structure 8.9 Bibliography Word Count up to 3500 Total Word Count 4500

The portfolio asks the student to validate their idea, or otherwise, by researching the market place, the target market and the competition, which calls for research and analytical skills, using appropriate methods and concepts. This calls for sound and appropriate methods of obtaining valid and relevant Primary and Secondary data, which must then require the students to exercise their analytical skills in order to form a reliable platform for the Business Plan.

Task – New Business Plan (do NOT use the same business as is in the example)

 

Table of Contents

1.0  Introduction & Concept( Very brief paragraph)

1.1  Vision

1.2  Mission Statement

1.3  Target Audience

1.4  Business Objectives and Strategies

2.0  Propensity of risk

2.1  TOWS Model (SWAT-TOWS)

3.0  Segmentation

4.0  Market attractiveness

5.0  Industry attractiveness

6.0  Suitable competitive Advantage

7.0  Conclusion and Recommendations

Word Count 1000

 

 

8.0Appendices

8.1  Appendix – Segmentation

8.2  Appendix – PESTEL Analysis

8.3  Appendix Industry Attractiveness

8.4  Appendix Suitable Competitive Advantage

8.5  Appendix – Financials

8.5.1        Appendix – Price Table

8.5.2        Appendix – Sales Forecast and Direct Cost of Sales

8.5.3        Appendix – Expense Budget

8.5.4        Appendix- Cash Flow Statement

8.5.5        Appendix – Income Statement

8.5.6        Appendix – Balance Sheet

8.5.7        Appendix – Break Even Analysis

8.6  Appendix – Operational Process

8.7  Appendix – Company Contract

8.8  Appendix – Company Structure

8.9   Bibliography

Word Count up to 3500

 

Total Word Count 4500

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