MKT 421 Week 4 Discussion Question Worksheet
Reference: Kerin, Roger A. & Hartley, Steven W. (2017). Marketing (13th ed.). New York, New York: McGraw-Hill.
Instructions: Minimum of 125 words for each question with in-text citation and reference
Marketing, Ch. 15: Managing Marketing Channels and Supply Chains
What are the pros and cons of direct and indirect marketing channels?
After viewing this chapter, describe the process that your company uses to move the product to the consumer or business. Include the various intermediaries and identify the value that is added to each step in the process. If your company does not specifically apply, you can select another business entity to use as an example.
After you have completed the description, include your critical assessment as to 1) the effectiveness of this approach and 2) if there are opportunities where changes could be made to improve outcomes. What would these be and how could the outcome be changed?
Marketing, Ch. 16: Retailing and Wholesaling
What are the advantages and disadvantages of using non-store retailing methods versus traditional brick and mortar retailing?
Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing
What six elements are required for communication to occur?
Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations
What are the advantages and disadvantages of sales promotions and public relations?
Marketing, Ch. 19: Using Social Media and Mobile Marketing to Connect with Consumers
How might the convergence of the real world with social media, Smartphones, and Exotic Apps create opportunities in the future of marketing?
This reading discusses the various social media sites and applicable marketing considerations. Part of this material includes guidelines for creating and effective Linked In profile. In my professional career, our recruiters would often seek candidates based on their Linked In profiles. As you read the guidelines, select one that you can apply to your Linked In profile to increase marketability. Share why you made this choice and how you think it may be helpful.
The 4 P’s, Part 2: Place and Promotion
Watch the “The 4 P’s, Part 2: Place and Promotion” video.
Consider the following as you watch:
When planning the place “P” in the marketing mix, what are the most important elements an organization needs to assess?