Assignment 2: Competition, Marketing Mix, and Pricing
For this assignment, use the same health care provider as in Assignment 1.(below)
Healthcare provider: Midland Assocaition for Retarded Citizens (MARC)
Write a four to six (4) page paper in which you:
- Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
- Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
- Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
- Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
- Provide at least four (4) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.