Managers must make decisions with respect to the financial reporting necessary to apply accounting standards. Consider the article “Halliburton: Accounting for Cost Overruns and Recoveries” (Tayan & McNichols, 2007). Next, using outside sources that you may seek and your professional experience, develop and write a 3- to 4-page paper concisely answering the following questions: (A5.1) What is Halliburton management trying to achieve through decisions with respect to financial reporting for long-term projects? (A5.2) What accounting standards must Halliburton consider when making its decisions? (A5.3) Did Halliburton management meet its financial reporting objectives? (A5.4) What knowledge, estimates, or assumptions did Halliburton accountants (and management) use in making decisions? Were their decisions appropriate? Refer to The Research Process page in the left navigation bar to guide your research for this Application. Be sure to support your work with specific citations from this week’s Learning Resources and any additional resources.

Managers must make decisions with respect to the financial reporting necessary to apply accounting standards. Consider the article “Halliburton: Accounting for Cost Overruns and Recoveries” (Tayan & McNichols, 2007). Next, using outside sources that you may seek and your professional experience, develop and write a 3- to 4-page paper concisely answering the following questions:

(A5.1) What is Halliburton management trying to achieve through decisions with respect to financial reporting for long-term projects?

(A5.2) What accounting standards must Halliburton consider when making its decisions?

(A5.3) Did Halliburton management meet its financial reporting objectives?

(A5.4) What knowledge, estimates, or assumptions did Halliburton accountants (and management) use in making decisions? Were their decisions appropriate?

Refer to The Research Process page in the left navigation bar to guide your research for this Application. Be sure to support your work with specific citations from this week’s Learning Resources and any additional resources.

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Business Process Modelling, Design and Simulation Assignment 2 (Group) -Investigating into a business process model with ExtendSim version 9.2 Software Description References Citation used in the report must be consistently followed your team’s choice of any referencing scheme. Each team will identify a problem (specific business process) for design, modelling, simulation and results analysis. Your group will design a model addressing this problem and then implement it in ExtendSim. Get a case study. For example. Some suggestions are: • On average it takes an employee 20 minutes to serve a customer. (e.g. this can be a queue at a fast food chain (e.g. McDonalds), bank (e.g. NAB), supermarket (e.g. COLES), Hospital emergency patient admission, immigration check point at airport arrival/ departure, Monash FIT HDR application process etc. • Example of description are: The response time to a call for maintenance or repair of machines/equipment is on average 4 weeks. (e.g. breakdown of heating system in Building 63) Deliverables and assessment criteria 1. A clear and concise problem description with assumptions. (20 marks) 2. A model of the problem (presented in any of the modelling tools described in this unit). (15 marks) 3. An ExtendSim model of the problem with several scenarios (e.g. different arrival behaviours) and recommend one of these to the management team. (25 marks) Template: Criteria: Allocation Part 1 A clear and concise problem description with assumptions 20 Part 2 A model of the problem (presented in any of the modelling tools described in this unit). 15 Part 3 * An ExtendSim model of the problem with several scenarios (e.g. different arrival behaviours) and recommend one of these to the management team. 25 Part 4 ^ Oral Presentation, recommendations 10 Part 5 Overall quality of writing and referencing. 20 # Conclusion and recommendation for future works. 10 Total 100 Important Tips: 1. use at least 12 different types of blocks, from the libraries of Item, Value, Plotter, etc. 2. have more than 20 blocks, 3. propose at least 3 scenarios 4. set correct configurations for the blocks and simulation environment. 5. make use of the values provided by the simulation to proposed a best solution to the problem. # The solutions in Task 5 would consider (or justified using) the queueing analysis and resource utilisation analysis: Use appropriate statistics, e.g. analyse the scenario with WIP, queue length, waiting time at the queues, cycle time, throughput rate, etc. (may use previous measures in Task 1) to support the arguments.

Business Process Modelling, Design and Simulation

Assignment 2 (Group) -Investigating into a business process model with ExtendSim version 9.2 Software

 

Description References Citation used in the report must be consistently followed your team’s choice of any referencing scheme. Each team will identify a problem (specific business process) for design, modelling, simulation and results analysis. Your group will design a model addressing this problem and then implement it in ExtendSim.

 

Get a case study. For example. Some suggestions are:

 

  • On average it takes an employee 20 minutes to serve a customer. (e.g. this can be a queue at a fast food chain (e.g. McDonalds), bank (e.g. NAB), supermarket (e.g. COLES), Hospital emergency patient admission, immigration check point at airport arrival/ departure, Monash FIT HDR application process etc.
  • Example of description are: The response time to a call for maintenance or repair of machines/equipment is on average 4 weeks. (e.g. breakdown of heating system in Building 63)

 

Deliverables and assessment criteria

 

  1. A clear and concise problem description with assumptions. (20 marks)
  2. A model of the problem (presented in any of the modelling tools described in this unit). (15 marks)
  3. An ExtendSim model of the problem with several scenarios (e.g. different arrival behaviours) and recommend one of these to the management team. (25 marks)

 

 

 

Template:

 

Criteria: Allocation
     
Part 1 A clear and concise problem description with assumptions 20
     
Part 2 A model of the problem (presented in any of the modelling tools described in this unit). 15
     
Part 3 * An ExtendSim model of the problem with several scenarios (e.g. different arrival behaviours) and recommend one of these to the management team. 25
     
Part 4 ^ Oral Presentation, recommendations 10
   
Part 5 Overall quality of writing and referencing. 20
  # Conclusion and recommendation for future works. 10
     
  Total 100

 

 

 

Important Tips:

 

1. use at least 12 different types of blocks, from the libraries of Item, Value, Plotter, etc.
2. have more than 20 blocks,
3. propose at least 3 scenarios
4. set correct configurations for the blocks and simulation environment.
5. make use of the values provided by the simulation to proposed a best solution to the problem.
# The solutions in Task 5 would consider (or justified using) the queueing analysis and resource utilisation analysis:
Use appropriate statistics, e.g. analyse the scenario with WIP, queue length, waiting time at the queues, cycle time, throughput rate, etc. (may use previous measures in Task 1) to support the arguments.

 

 

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Below is scenario dueon or before October 10, 2017 no later than 4 pm eastern standard time. Anticipated payment $35. email to [email protected] Suppose that you are interested in buying yourself a new computer. Create a cost–benefit analysis that illustrates the return on investment that you would receive from making this purchase. Computer-related Web sites (e.g., Dell Computers, Compaq Computers) should have real tangible costs that you can include in your analysis. Project your numbers out to include a three-year period of time and provide the net present value of the final total. Produce a minimum of4 pages for the body of the research paper (APA Format) discussing your viewpoint on the topic and refer to the content from the articles to support your findings. APA formatting guidelines require a title page, abstract page, and reference page in addition to the body of the paper. It also requires in-text citations as needed throughout the document. Remember to demonstrate scholarly writing ability. Paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.

Below is scenario dueon or before October 10, 2017 no later than 4 pm eastern standard time. Anticipated payment $35. email to [email protected]

Suppose that you are interested in buying yourself a new computer. Create a cost–benefit analysis that illustrates the return on investment that you would receive from making this purchase. Computer-related Web sites (e.g., Dell Computers, Compaq Computers) should have real tangible costs that you can include in your analysis. Project your numbers out to include a three-year period of time and provide the net present value of the final total.

Produce a minimum of4 pages for the body of the research paper (APA Format) discussing your viewpoint on the topic and refer to the content from the articles to support your findings. APA formatting guidelines require a title page, abstract page, and reference page in addition to the body of the paper. It also requires in-text citations as needed throughout the document.

Remember to demonstrate scholarly writing ability.

Paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.

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Write Java programs meeting the following requirements using concepts presented through chapter 13 Abstract and Interface Classes. You are to create a program to validate the data of new member for a club. You can name your club. The information entered is the new members name, address, length of subscription and amount of membership dues. Your program will calculate the date the subscription ends, using the current date as the beginning date. Subscriptions are for 1, 2, 3, or 5 years. One year subscription is $75.00, 2-year subscription is $140 3-year $195 and 5-year subscription is $300. Your program needs to check the user enters only the allowable years for the subscription and entered the correct amount of money for the years requested. If the either is incorrect you need to create a custom Exception class that states the problem, and allows the member to change either the subscription time or amount. Once you have validated the data you need to print out all the membership data. Be sure that all data is labeled, so the user knows exactly what they are looking at. Write Java programs meeting the following requirements using concepts presented through chapter 13 Abstract and Interface Classes. You are to create a program to validate the data of new member for a club. You can name your club. The information entered is the new members name, address, length of subscription and amount of membership dues. Your program will calculate the date the subscription ends, using the current date as the beginning date. Subscriptions are for 1, 2, 3, or 5 years. One year subscription is $75.00, 2-year subscription is $140 3-year $195 and 5-year subscription is $300. Your program needs to check the user enters only the allowable years for the subscription and entered the correct amount of money for the years requested. If the either is incorrect you need to create a custom Exception class that states the problem, and allows the member to change either the subscription time or amount. Once you have validated the data you need to print out all the membership data. Be sure that all data is labeled, so the user knows exactly what they are looking at.

Write Java programs meeting the following requirements using concepts presented through chapter 13 Abstract and Interface Classes. You are to create a program to validate the data of new member for a club. You can name your club. The information entered is the new members name, address, length of subscription and amount of membership dues. Your program will calculate the date the subscription ends, using the current date as the beginning date. Subscriptions are for 1, 2, 3, or 5 years. One year subscription is $75.00, 2-year subscription is $140 3-year $195 and 5-year subscription is $300. Your program needs to check the user enters only the allowable years for the subscription and entered the correct amount of money for the years requested. If the either is incorrect you need to create a custom Exception class that states the problem, and allows the member to change either the subscription time or amount. Once you have validated the data you need to print out all the membership data. Be sure that all data is labeled, so the user knows exactly what they are looking at.

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Write Java programs meeting the following requirements using concepts presented through chapter 13. You are to create a program to validate the data of new member for a club. You can name your club. The information entered is the new members name, address, length of subscription and amount of membership dues. Your program will calculate the date the subscription ends, using the current date as the beginning date. Subscriptions are for 1, 2, 3, or 5 years. One year subscription is $75.00, 2-year subscription is $140 3-year $195 and 5-year subscription is $300. Your program needs to check the user enters only the allowable years for the subscription and entered the correct amount of money for the years requested. If the either is incorrect you need to create a custom Exception class that states the problem, and allows the member to change either the subscription time or amount. Once you have validated the data you need to print out all the membership data. Be sure that all data is labeled, so the user knows exactly what they are looking at. I have attached examples covered in the chapter. there is use of Hierarchy and java.lang.Comparable and Rational.

Write Java programs meeting the following requirements using concepts presented through chapter 13. You are to create a program to validate the data of new member for a club. You can name your club. The information entered is the new members name, address, length of subscription and amount of membership dues. Your program will calculate the date the subscription ends, using the current date as the beginning date. Subscriptions are for 1, 2, 3, or 5 years. One year subscription is $75.00, 2-year subscription is $140 3-year $195 and 5-year subscription is $300. Your program needs to check the user enters only the allowable years for the subscription and entered the correct amount of money for the years requested. If the either is incorrect you need to create a custom Exception class that states the problem, and allows the member to change either the subscription time or amount. Once you have validated the data you need to print out all the membership data. Be sure that all data is labeled, so the user knows exactly what they are looking at.
I have attached examples covered in the chapter. there is use of Hierarchy and java.lang.Comparable and Rational.

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Read the Case in Chapter 7 titled “Pre-Launch decisions which influence innovation success.” Write a three to four (3-4) page paper in which you. Discuss the roles of early adopters and network developments in the market acceptance process of innovation. Compare and contrast the critical factors that impact successful and unsuccessful innovations; pay particular attention to timing and positioning. Evaluate how the Marketing Mix (each component) contributes to the market acceptance of an innovation. Discuss which component of the Marketing Mix has the least affect on the market acceptance of an innovation and justify your position. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze the innovation related to new product and service development. Use technology and information resources to research issues in innovation and entrepreneurship. Write clearly and concisely about innovation and entrepreneurship using proper writing mechanic

Read the Case in Chapter 7 titled “Pre-Launch decisions which influence innovation success.” Write a three to four (3-4) page paper in which you.

Discuss the roles of early adopters and network developments in the market acceptance process of innovation.
Compare and contrast the critical factors that impact successful and unsuccessful innovations; pay particular attention to timing and positioning.
Evaluate how the Marketing Mix (each component) contributes to the market acceptance of an innovation.
Discuss which component of the Marketing Mix has the least affect on the market acceptance of an innovation and justify your position.


Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the innovation related to new product and service development.
Use technology and information resources to research issues in innovation and entrepreneurship.
Write clearly and concisely about innovation and entrepreneurship using proper writing mechanic

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You will finish this course with a written report to the Board of Directors of G-Biosport. Your report will include a summary of how decisions throughout the simulation have contributed to the ethical climate of the company, and how the bottom line of the company has been affected by the decisions that have been made in your division. Your report needs to look professional and appropriate for a group of executives who need to rapidly scan it for useful conclusions. Because you have assumed the role of an executive in the simulation, be sure your report reflects your professionalism as a leader. Procedure 1.Write a professional report to the Board of Directors using appropriate spacing, paragraphs, and section titles, so that the report looks professional and is easy to read. This is NOT a spoken presentation but a written report. However, a board consists of busy executives who will scan rapidly and therefore need consistent formatting, a logical flow and a strong summary. 2.Your report should include: ?A description of the ethical climate of the company as assessed from the memos, postings, responses, and critiques. Include samples from your division posts. ?Useful examples of the touchstones your fellow leaders have used to make decisions concerning the ethical dilemmas presented throughout the simulation. ?An analysis of the organizational culture, including the perceived ethical climate compared to the vision, mission, and core values of the company. Tell the directors why the ethical climate is important to the success of your division. ?A description of the processes by which ethical decisions have been and will be made by your division of the G-BioSport company. ?A closing statement with your summary assessment of the division and its recent eight-week performance, as reflected in the financial statements in the EthicsGame™ website. Provide an analysis of the financial impact of the ethical decisions made so as to persuade the board of the importance of ethics to the bottom line. (Bear in mind that a copy of the financial statement from the simulation provides useful data for your report, but is not sufficient as an analysis, which is required to demonstrate the connection of ethics to finances.)

You will finish this course with a written report to the Board of Directors of G-Biosport. Your report will include a summary of how decisions throughout the simulation have contributed to the ethical climate of the company, and how the bottom line of the company has been affected by the decisions that have been made in your division. Your report needs to look professional and appropriate for a group of executives who need to rapidly scan it for useful conclusions. Because you have assumed the role of an executive in the simulation, be sure your report reflects your professionalism as a leader.

Procedure
1.Write a professional report to the Board of Directors using appropriate spacing, paragraphs, and section titles, so that the report looks professional and is easy to read. This is NOT a spoken presentation but a written report. However, a board consists of busy executives who will scan rapidly and therefore need consistent formatting, a logical flow and a strong summary.
2.Your report should include: ?A description of the ethical climate of the company as assessed from the memos, postings, responses, and critiques. Include samples from your division posts.
?Useful examples of the touchstones your fellow leaders have used to make decisions concerning the ethical dilemmas presented throughout the simulation.
?An analysis of the organizational culture, including the perceived ethical climate compared to the vision, mission, and core values of the company. Tell the directors why the ethical climate is important to the success of your division.
?A description of the processes by which ethical decisions have been and will be made by your division of the G-BioSport company.
?A closing statement with your summary assessment of the division and its recent eight-week performance, as reflected in the financial statements in the EthicsGame™ website. Provide an analysis of the financial impact of the ethical decisions made so as to persuade the board of the importance of ethics to the bottom line. (Bear in mind that a copy of the financial statement from the simulation provides useful data for your report, but is not sufficient as an analysis, which is required to demonstrate the connection of ethics to finances.)

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Please Provide a thorough description of the corporation and the products or services it sells. In your professional opinion, what caused the selected corporation to seek bankruptcy protection? What could or should have been done differently by top management to avoid the corporate financial failure that was experienced by the publicly traded corporation that you selected? Paper must be written in APA style with in-text citations and references. The case study has been uploaded. Case Study on General Motors Background: The General Motors Company, also known as GM, is a U.S.-based automaker with its headquarters in Detroit, Michigan. The company manufactures cars and trucks in 34 countries, recently employed 244,500 people around the world, and sells and services vehicles in some 140 countries. Business Need: Following declaration of Chapter 11/363 Bankruptcy, General Motors needed to completely redefine its established brand image, which appeared to consumers as faceless, nameless, outdated and impenetrable. The new GM brand structure would require a more accessible and transparent feeling in order to help humanize the brand. Social Media Solution: Build a diverse social media team, with CEO engagement and support, to handle all logistical/management social media operations, which allow the newly defined GM brand mentality of openness and engagement to be clearly communicated and fully accessible to the media, to the general public, and most importantly, to customers. Business Result: Held market share with four fewer brands, increased awareness and consideration, created solid customer loyalty and positive brand awareness. What actually happened: As the financial industry collapsed into decay in late 2007, things progressively worsened across all industries in America, including the automotive industry. A year later, corporate giants and small businesses alike continued to fear the worst was yet to come. Despite countless efforts to prevent the inevitable bankruptcy filings including “putting divisions and parts operations up for sale and cutting the size of its workforce repeatedly,” problems continued to worsen. On June 1, 2009, GM’s worst nightmare became a reality when it filed for bankruptcy. Because of this drastic setback, and even with the U.S. government estimated to pledge an additional “$30 billion at least … on top of the $20 billion handed to [GM] already,” the future seemed uncertain for one of the Big Three American auto giants. GM had weathered many difficult financial climates throughout its long history. In an article for Business Week reviewing General Motor’s current financial state, reporter Ed Wallace makes a key observation: “[Even] after the 1910 Financial Panic ended, rising sales proved that GM was viable in any condition.” Over the decades since its founding in 1908, the company has persevered through the good times and bad. But more importantly, the GM brand has built a name for itself to represent “for almost a century a symbol of American industrial might;” In a word, GM’s brand has proven to be resilient. Yet consumer confidence had plummeted and the company needed a fresh approach in order to restore faith in its heritage brand. Because of its consistently solid market share and size, GM had a big opportunity to proactively rebound from this destructive period and rebuild a lost relationship with its customers. It did so with social media. In May 2009, GM put together an extended social media team consisting of members with backgrounds in finance, media relations and marketing. Their task: implement and oversee a tidal wave of social media touch points that introduced the freshly restructured GM brand mentality with openness and consumers at the center. First, using platforms like Twitter and Facebook, GM’s social media team listened carefully to what was being said about its brand and acted quickly to rectify misconceptions about the company. For example, Mary Henige, Director of Social Media & Digital Communications for GM, saw a comment on Twitter from a customer who wanted GM to stop closing down smaller dealers and instead to “shut down their company-owned dealerships.” Within seconds, a member of the team responded to that customer explaining that at GM, actually there are no “company-owned dealerships.” In reality, all dealerships are independent, often family-owned businesses passed down through generations. Although this example illustrates only one customer’s incorrect perception, it’s highly likely that many others probably thought similarly, which impacts GM’s brand negatively. However, when GM used a social media vehicle like Twitter to publicly and positively respond to the misconception, they were able to correct the negative comment proactively and without distancing the customer. The era of social media makes handling this type of communication with a customer more possible than ever before. Communicating and listening intently to a customer is ALSO one of the most important things a business should be doing at all times. This is just one of many examples of how GM was able to set the record straight by communicating directly with customers and prospects via social media. Next, GM created an unprecedented program giving the public direct access to the CEO via social media. GM’s CEO at the time, Fritz Henderson, understood the importance and necessity of active listening, being open and engaging with consumers. Through a series of live web events, customers, the media, and the general public were encouraged to participate in Q & A sessions and press conferences with Henderson. The ability to speak one-on-one with the CEO of a major corporation like GM seemed almost too good to be true, and in fact, some assumed it was just a PR “hoax.” However, staff recorded Henderson typing his answers during a web chat using Flip Cam technology in order to prove his active participation and to thank GM supporters. The video coverage was posted on GM’s Facebook page as well as on vehicles, and was quickly disseminated across the social web. An “Ask Fritz” forum was also created whereby customers could exchange ideas and information with the CEO. Within six months, over 16,500 customer comments and questions were addressed. GM managed not only to “wow” its customers with this campaign, but it set a new standard of engagement, demonstrating its values of openness and transparency, building consumer confidence and deepening customer loyalty. Additionally, GM launched an interactive website, GMReinvention.com, inviting visitors to “Take a look at the new GM.” The site provides a wealth of informative videos about GM and its vehicles, as well as opportunities to chat, get industry news and get to know members of the organization. Since June 2009, the site has generated an impressive 1.5 million unique video views and 1.6 million unique web visits. These enthusiastic customers create buzz around GM products via their social networks, helping GM build its business. Additionally, these “brand ambassadors” often go to great lengths to defend the brand in the face of negativity or to correct misinformation that may be circulating about GM. These conversations are taking place in real time in the social media space, which means they are reaching an audience of hundreds if not thousands. And the message is that much more powerful and credible coming from a peer rather than from a GM representative. In this age of social media and the aftermath of the recession, corporations more than ever before are held to a higher standard of ethics, professionalism and transparency. It’s becoming harder to bury flaws because social media serves to magnify them. Instead of running away from social media, General Motors embraced the new technology and seized the opportunity to reinvent its outdated brand. Thanks to GM’s savvy use of social media, results have been steady market share, brand awareness and customer loyalty. While there’s still more work to be done, this iconic American brand sees a bright future as it continues to reinvent itself through the power of social media

Please Provide a thorough description of the corporation and the products or services it sells. In your professional opinion, what caused the selected corporation to seek bankruptcy protection? What could or should have been done differently by top management to avoid the corporate financial failure that was experienced by the publicly traded corporation that you selected? Paper must be written in APA style with in-text citations and references. The case study has been uploaded. 

                                              Case Study on General Motors

Background: The General Motors Company, also known as GM, is a U.S.-based automaker with its headquarters in Detroit, Michigan. The company manufactures cars and trucks in 34 countries, recently employed 244,500 people around the world, and sells and services vehicles in some 140 countries. 
Business Need: Following declaration of Chapter 11/363 Bankruptcy, General Motors needed to completely redefine its established brand image, which appeared to consumers as faceless, nameless, outdated and impenetrable. The new GM brand structure would require a more accessible and transparent feeling in order to help humanize the brand.
Social Media Solution: Build a diverse social media team, with CEO engagement and support, to handle all logistical/management social media operations, which allow the newly defined GM brand mentality of openness and engagement to be clearly communicated and fully accessible to the media, to the general public, and most importantly, to customers.
Business Result: Held market share with four fewer brands, increased awareness and consideration, created solid customer loyalty and positive brand awareness.
What actually happened: As the financial industry collapsed into decay in late 2007, things progressively worsened across all industries in America, including the automotive industry. A year later, corporate giants and small businesses alike continued to fear the worst was yet to come.
Despite countless efforts to prevent the inevitable bankruptcy filings including “putting divisions and parts operations up for sale and cutting the size of its workforce repeatedly,” problems continued to worsen. On June 1, 2009, GM’s worst nightmare became a reality when it filed for bankruptcy. Because of this drastic setback, and even with the U.S. government estimated to pledge an additional “$30 billion at least … on top of the $20 billion handed to [GM] already,” the future seemed uncertain for one of the Big Three American auto giants.
GM had weathered many difficult financial climates throughout its long history. In an article for Business Week reviewing General Motor’s current financial state, reporter Ed Wallace makes a key observation: “[Even] after the 1910 Financial Panic ended, rising sales proved that GM was viable in any condition.”
Over the decades since its founding in 1908, the company has persevered through the good times and bad. But more importantly, the GM brand has built a name for itself to represent “for almost a century a symbol of American industrial might;” In a word, GM’s brand has proven to be resilient. Yet consumer confidence had plummeted and the company needed a fresh approach in order to restore faith in its heritage brand.
Because of its consistently solid market share and size, GM had a big opportunity to proactively rebound from this destructive period and rebuild a lost relationship with its customers. It did so with social media. In May 2009, GM put together an extended social media team consisting of members with backgrounds in finance, media relations and marketing. Their task: implement and oversee a tidal wave of social media touch points that introduced the freshly restructured GM brand mentality with openness and consumers at the center.
First, using platforms like Twitter and Facebook, GM’s social media team listened carefully to what was being said about its brand and acted quickly to rectify misconceptions about the company. For example, Mary Henige, Director of Social Media & Digital Communications for GM, saw a comment on Twitter from a customer who wanted GM to stop closing down smaller dealers and instead to “shut down their company-owned dealerships.”
Within seconds, a member of the team responded to that customer explaining that at GM, actually there are no “company-owned dealerships.” In reality, all dealerships are independent, often family-owned businesses passed down through generations. Although this example illustrates only one customer’s incorrect perception, it’s highly likely that many others probably thought similarly, which impacts GM’s brand negatively. However, when GM used a social media vehicle like Twitter to publicly and positively respond to the misconception, they were able to correct the negative comment proactively and without distancing the customer. The era of social media makes handling this type of communication with a customer more possible than ever before.
Communicating and listening intently to a customer is ALSO one of the most important things a business should be doing at all times. This is just one of many examples of how GM was able to set the record straight by communicating directly with customers and prospects via social media. Next, GM created an unprecedented program giving the public direct access to the CEO via social media. GM’s CEO at the time, Fritz Henderson, understood the importance and necessity of active listening, being open and engaging with consumers. Through a series of live web events, customers, the media, and the general public were encouraged to participate in Q & A sessions and press conferences with Henderson.
The ability to speak one-on-one with the CEO of a major corporation like GM seemed almost too good to be true, and in fact, some assumed it was just a PR “hoax.” However, staff recorded Henderson typing his answers during a web chat using Flip Cam technology in order to prove his active participation and to thank GM supporters. The video coverage was posted on GM’s Facebook page as well as on vehicles, and was quickly disseminated across the social web.
An “Ask Fritz” forum was also created whereby customers could exchange ideas and information with the CEO. Within six months, over 16,500 customer comments and questions were addressed. GM managed not only to “wow” its customers with this campaign, but it set a new standard of engagement, demonstrating its values of openness and transparency, building consumer confidence and deepening customer loyalty.
Additionally, GM launched an interactive website, GMReinvention.com, inviting visitors to “Take a look at the new GM.” The site provides a wealth of informative videos about GM and its vehicles, as well as opportunities to chat, get industry news and get to know members of the organization. Since June 2009, the site has generated an impressive 1.5 million unique video views and 1.6 million unique web visits.
These enthusiastic customers create buzz around GM products via their social networks, helping GM build its business. Additionally, these “brand ambassadors” often go to great lengths to defend the brand in the face of negativity or to correct misinformation that may be circulating about GM.
These conversations are taking place in real time in the social media space, which means they are reaching an audience of hundreds if not thousands. And the message is that much more powerful and credible coming from a peer rather than from a GM representative. In this age of social media and the aftermath of the recession, corporations more than ever before are held to a higher standard of ethics, professionalism and transparency. It’s becoming harder to bury flaws because social media serves to magnify them. Instead of running away from social media, General Motors embraced the new technology and seized the opportunity to reinvent its outdated brand.
Thanks to GM’s savvy use of social media, results have been steady market share, brand awareness and customer loyalty. While there’s still more work to be done, this iconic American brand sees a bright future as it continues to reinvent itself through the power of social media

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for Assignments 1-5 For Assignments 1-5, you will take on the role of a budget analyst for a local government agency. The first role of the budget analyst is to become familiarwith the agency, the budget, programs, and capital projects. Select anylocal (city) government (e.g., Oklahoma City). To locate your agency’s budget, you can either conduct a Google search on the word “Oklahoma City Financial Plan” or you can locate the information on the local government’s Website.As a budget analyst, you will be responsible for analyzing, examining, proposing, and preparing the agency’s budget for the next five (5) years. Note: Students cannot use New York City as a selected local government Assignment 4: Implementing the Budget Due Week 9 and worth 225 points Refer the Scenario for Assignments 1–e 5. Prepare a variance report for theselected agency. Refer to Table 8.4 in Chapter 8 (page 133). Write a three to four (3-4) page paper addressing the criteria below. (Note: Change the title of the report to reflect the selected agency’s name and the years to 2013-2014.) 1.Find the variances for both the revenue and expenditures sides and then discuss two to three (2-3) problematic areas for the agency. Provide the results of the variances in a table (Excel or Word). 2.Recommend two (2) policy actions for each problematic area discussed in criterion 1. Justifythe recommendations. Your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: •Recommend appropriate policy actions based on the evaluation. •Evaluate a budgeting system at any governmental level. •Analyze the scope and sequence of budgeting in terms of sources of revenues, purpose of government expenditures, budget cycles, budget preparation, and debt administration. •Analyze the requirements for implementing a budget. •Develop various budget charts that represent segments of the budgeting process. •Write clearly and concisely about public budgeting and finance using proper writing mecha

for Assignments 1-5
For Assignments 1-5, you will take on the role of a budget analyst for a local government agency. The first role of the budget analyst is to become familiarwith the agency, the budget, programs, and capital projects. Select anylocal (city) government (e.g., Oklahoma City). To locate your agency’s budget, you can either conduct a Google search on the word “Oklahoma City Financial Plan” or you can locate the information on the local government’s Website.As a budget analyst, you will be responsible for analyzing, examining, proposing, and preparing the agency’s budget for the next five (5) years.

Note: Students cannot use New York City as a selected local government

Assignment 4: Implementing the Budget
Due Week 9 and worth 225 points

Refer the Scenario for Assignments 1–e 5. Prepare a variance report for theselected agency. Refer to Table 8.4 in Chapter 8 (page 133).

Write a three to four (3-4) page paper addressing the criteria below. (Note: Change the title of the report to reflect the selected agency’s name and the years to 2013-2014.)

1.Find the variances for both the revenue and expenditures sides and then discuss two to three (2-3) problematic areas for the agency. Provide the results of the variances in a table (Excel or Word).
2.Recommend two (2) policy actions for each problematic area discussed in criterion 1. Justifythe recommendations.
Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

•Recommend appropriate policy actions based on the evaluation.
•Evaluate a budgeting system at any governmental level.
•Analyze the scope and sequence of budgeting in terms of sources of revenues, purpose of government expenditures, budget cycles, budget preparation, and debt administration.
•Analyze the requirements for implementing a budget.
•Develop various budget charts that represent segments of the budgeting process.
•Write clearly and concisely about public budgeting and finance using proper writing mecha

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Research job boards for project manager positions. Take note of the various industries that hire project managers. Then, research statistics from the project management institute on the rate of success of projects in different industries including IT. Write a two to three (2-3) page paper in which you: Explain project management as a discipline. Describe the industries in which project managers are in high demand. Provide evidence to support your response. Describe the general role of a project manager, and explain the primary ways in which it differs across different industries. Compare the rate of success of projects in IT and other industries. Explain the discrepancy or lack thereof. Use at least two (2) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Identify how project management improves the success of information technology projects. Use technology and information resources to research issues in IT project management. Write clearly and concisely about issues in IT project management using proper writing mechanics and technical style conventions.

Research job boards for project manager positions. Take note of the various industries that hire project managers. Then, research statistics from the project management institute on the rate of success of projects in different industries including IT.

Write a two to three (2-3) page paper in which you:

Explain project management as a discipline. Describe the industries in which project managers are in high demand. Provide evidence to support your response. Describe the general role of a project manager, and explain the primary ways in which it differs across different industries. Compare the rate of success of projects in IT and other industries. Explain the discrepancy or lack thereof. Use at least two (2) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:

Identify how project management improves the success of information technology projects. Use technology and information resources to research issues in IT project management. Write clearly and concisely about issues in IT project management using proper writing mechanics and technical style conventions.

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